OWN THE ROOM
Corporate Training That Turns Presence into Performance.
Here's what no one tells you about leadership…
The smartest person in the room isn't always the one who gets heard.
It's the one who knows how to command presence before they say a word.
Your leaders are brilliant. They've earned their seats at the table.
But brilliance doesn't close the deal.
Presence does.
The problem isn’t performance.
It’s PRESENCE.
Your best people hesitate.
Not because they lack expertise.
Not because they lack credentials.
They hesitate because no one ever taught them the three strategic elements that turn performance into persuasion:
Style. Authority. Voice.
And when firms invest in presence, not just performance, everything changes.
The Three Pillars
The Style, Authority, and Voice Framework for High-Stakes Leadership
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STYLE AS STRATEGY
What you wear isn't vanity. It's your first negotiation.
Before you say "hello," your style has already signaled credibility, authority, and trust. Or it hasn't.
CareerBuilder found that 41% of professionals feel more confident when they wear professional attire. That confidence translates directly to performance—better presentations, stronger negotiations, faster closes.
We teach your leaders how to use style as non-verbal communication—building trust through consistency, signaling leadership through intention, and leveraging first-impression economics to accelerate influence.
Led by Kim Apodaca
Image & Styling ExpertWorks with financial firms and law firms, teaching leaders how style signals authority.
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AUTHORITY AS LEVERAGE
Authority isn't about seniority. It's about positioning.
The leaders who rise aren't the ones working hardest—they're the ones who've learned to position their expertise so clients, partners, and boards seek them out.
In an FTI Consulting survey, 92% of respondents said they are more likely to trust a company whose senior executives are active on social media. And content from business leaders on LinkedIn generates 2X higher engagement than posts from company channels.
We teach your leaders how to build thought leadership that translates to revenue, promotions, and influence—so they're not just respected, they're irreplaceable.
Led by Rhiannon Franz
Fractional CEO22 years at large holding companies managing $800M+ advertising campaigns. Now guides leaders on how to leverage authority for revenue and influence.
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VOICE AS POWER
Your best people know what they're worth.
But knowing and asking are two different skills.
Research shows that leaders who use assertive communication combined with a strong leadership style increase organisational commitment to 74%—meaning people are far more bought in and willing to follow.
We teach your leaders how to ask for the promotion, the close, the fee—without apology, without hesitation, and with the confidence that gets them a "yes."
Led by Candis Melamed
PR & Voice ExpertHelps leaders find their voice and use it to ask for what they want—and get it. Her clients have secured $10M+ in raises, promotions, and new business using her visibility and communication strategies.close, the fee—without apology, without hesitation, and with the confidence that gets them a "yes."
Leaders who “own the room” create higher-performing teams and business outcomes.
Leaders who stop waiting for permission and start leading conversations
Sales teams who show up aligned, polished, and on-brand—creating trust before the pitch begins
Women and underrepresented leaders who ask for what they want—and get it
Pitches that close faster because presence did half the work
Teams that are 52% more resilient under pressure—when leaders model confidence, teams follow (Workplace Leadership Statistics, Kapable Club)
Organizations see approximately $7 returned for every $1 invested in leadership development. (Leadership Training Statistics, Quarterdeck)
Three Formats
Three Ways To Uplevel
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HALF-DAY INTENSIVE
The Fast Track
3 hours. All three pillars. Immediate tools your team uses Mon onday morning.
Fast-paced training covering all three pillars + panel Q&A + application session.
Ideal for: Leadership cohorts, executive teams (20-50 people)
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FULL-DAY EXPERIENCE
The Deep Dive
6 hours. Interactive breakouts. Custom action plans. Lunch included.
Deep dives with each expert + interactive exercises + case studies + action planning.
Ideal for: Firm-wide leadership retreats, annual offsites
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KEYNOTE + BREAKOUTS
The Rally Cry
90 minutes. High-energy. Choose-your-own deep dive.
Dynamic joint keynote + attendee-selected breakout sessions with each expert.
Ideal for: Conferences, large teams (100+ attendees)
Own The Room.
Own The Room.
Every workshop includes:
✓ Live training from three expert facilitators
✓ Interactive exercises designed for immediate application
✓ Digital workbook with frameworks your team will use for years
INVESTMENT: Starting at $10K
Which includes:
Custom discovery call to tailor content to your firm's goals
Workshop delivery (half-day, full-day, or keynote format)
All materials and frameworks
Total value if purchased separately: $19,500+
The Presence Performance Guarantee:
If your team doesn't walk away with tools they can use immediately, we'll re-deliver a private follow-up session—on us.
Only 5 workshop dates are available per quarter.
This Is For You If…
✓ Your leaders are smart but still hesitate to speak up or close the deal
✓ You're tired of leadership training that's all theory, no transformation
✓ You want your firm's presence to match its prestige
✓ You're committed to advancing women and underrepresented leaders with real tools
✓ You believe personal brand matters inside a company brand—and you're ready to invest in it
MEET YOUR FACILITATORS
Kim Apodaca
Image & Styling Expert
Works with financial firms and law firms teaching leaders how style signals authority and builds trust before they speak. Clients include partners at top-tier firms who've used her methods to win $50M+ pitches and secure C-suite promotions.
Specialties: Personal brand within corporate brand, first-impression economics, style as non-verbal leadership communication
Rhiannon Franz
Fractional CEO
22 years at Big 4 advertising agencies managing $800M+ campaigns for Microsoft, Lexus, and Warner Bros. Built, scaled, and exited a seven-figure business while working full-time in corporate. Now teaches leaders how to leverage authority for revenue and influence.
Specialties: Authority building, thought leadership, positioning for influence, strategic presence
Candis Melamed
PR & Voice Expert
Helps leaders find their voice and use it to ask for what they want—and get it. Specializes in visibility strategies, communication under pressure, and positioning yourself as indispensable in high-stakes environments. Her clients have secured $10M+ in raises, promotions, and new business.
Specialties: Assertive communication, visibility to self, asking for the sale, executive PR
When you invest in presence, you're not investing in polish. You're investing in performance.
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.