“Strategy” doesn’t close deals anymore. Growth does.
I’m not the only one noticing this shift. “Chief Revenue Officer” is becoming “Chief Growth Officer.” Departments are being renamed “Growth.” And every exec I talk to is saying the same thing: We don’t want more ideas. We want to grow.
Here’s the thing: every single person reading this, no matter your background, has written a brief, a proposal, or a plan in corporate.
You already know how to:
Identify a North Star
Assess current state vs. ideal
Create a GAP Analysis
Do a SWOT
Lay out a tactical plan to get results
We’ve done this for years. It’s not new, it’s just not how we’ve been packaging our services.
And that’s where the Strategic Growth Brief™ comes in. This isn’t just a fluff strategy doc. It’s not a vibe-heavy brand vision or a 43-slide deck of bullet points.
It’s a clear, 8–10 page document that distills down:
What’s broken
What’s possible
What needs to happen
And how you’re going to do it in a fixed timeline
When you deliver this to a client?
It gives them an easy entry point to work with you, no massive commitment required. This is your Intro Offer.
They feel seen, heard, and understood. The clarity is energizing. You walk in as a strategic thinker and a tactical doer. That last one is critical.
Because executives are done with high-level “consultations” that don’t move the needle.
They want to know the Growth:
What will you do for me in the next 4–6 weeks?
How will you get it done?
What results can I expect?
This is why I teach every client how to build their Intro Offer or Strategic Growth Brief. Mine’s called the Vitality Plan™. Yours can be a Growth Playbook, Brand Accelerator, Strategic Roadmap, whatever fits your business.
The name doesn’t matter. The clarity does.
Because when your services are tied to growth — and packaged with specificity and action — you become the person they trust to deliver.
If you want more, come to my next live event and you can ask me Q/A about your Blueprint. Check out the Next Live Event Here.
—Rhiannon
