You’re not late. But in this market, stalling is a luxury you can’t afford.
Mass layoffs are reshaping the landscape, and mid-to-senior professionals are feeling it most. If you’re still selling time or pitching like it’s 2019, you’re being overlooked — and underpaid. This post unpacks the shift, the new demand for expert-led solutions, and how to reposition yourself with the Strategic Growth Partner™ model. If you're ready to get booked (not just busy), this is your next move.

I worked for years as a freelancer. Or contractor. Or fractional. Whatever you want to call it, the deal was the same:

 Hourly rate. Weekly commitment. Clock in, clock out.

 Sounds flexible, right?

Except it never actually worked that way.

“Strategy” doesn’t close deals anymore. Growth does.
Executives aren’t looking for more ideas — they want traction, clarity, and fast results. In this post, I’ll show you how to turn your existing skills into a client-ready deliverable that opens doors and drives revenue: the Strategic Growth Brief™. Learn how to position it as your entry-point offer — and use it to sell your next $10K–$25K engagement.

Some of the most brain-bending work I’ve done lately has nothing to do with design, content, or funnels.

If you’ve ever felt stuck trying to “pitch yourself” or unsure what to say when someone wants to help—trust me, the clarity comes when you finally understand your value at the next level…

Corporate was asking people back into office life that never worked for caregivers or creative thinkers like me. And freelance? Freelance had me stuck at the bottom of the pile—competing with Fiverr pricing for strategic work that should’ve commanded five figures.

I had built my career on delivering value. But I had no structure, no leverage, and no peace of mind.

And that’s when I knew: I had to find a new way to work.

Your ex-corporate founder story is the most powerful marketing asset you have. It's what will help you break through the noise, connect with consumers, attract investors, and maximize your limited marketing budget.

Before you spend thousands on ads or pitch VCs, invest in developing your founder brand. It's the foundation that will support everything else you build.

Ready to leverage your corporate experience while developing your authentic CPG founder brand? Book a RhiVive Brand Check™ and let's discuss how to position your founder story for maximum impact.

If you’re tired of feeling invisible in your business, or you’re stuck in corporate thinking and ready to step into real clarity and value-based growth…

This is the future of work—project-based opportunities for specialists who know how to deliver. 

This is the future of work—project-based opportunities for specialists who know how to deliver. 

This is the future of work—project-based opportunities for specialists who know how to deliver. 

This is the future of work—project-based opportunities for specialists who know how to deliver. 

This is the future of work—project-based opportunities for specialists who know how to deliver. 

Reflecting on a year of growth, building friendships, and creating a thriving business, this blog explores the power of securing the hold—laying the foundation of trust, relationships, and resilience to climb higher and face challenges with confidence.

I'm particularly good at telling people what to do when it comes to marketing.

Starting my own agency wasn't a novel idea; I’ve worked at several startups and previously attempted this with a business partner (that is a big FAIL, which I will talk about later). I knew it would be challenging and that I would have to navigate many unknowns.

What I didn't anticipate was how my journey would unfold. I've had to embrace an uncertain path and trust the process, something I never thought I could do.

You’re not just selling services—you’re selling you. And in today’s economy, if you don’t have a personal brand, you’re invisible. The right personal brand turns your experience into demand, positions you as the go-to, and helps clients choose you before you ever pitch. This isn’t vanity—it’s visibility that converts.

Virtual connection calls aren’t a backup plan. They’re the power move.

Forget stale networking events and awkward coffee chats—these calls are efficient, intentional, and built to spark real momentum. This isn’t about small talk. It’s about high-value conversations that grow your visibility, deepen your relationships, and open doors you didn’t know existed.

If you’re ready to stop hiding behind LinkedIn likes and actually connect, this is your next move.