If you’ve ever felt stuck trying to “pitch yourself” or unsure what to say when someone wants to help—trust me, the clarity comes when you finally understand your value at the next level…

Corporate was asking people back into office life that never worked for caregivers or creative thinkers like me. And freelance? Freelance had me stuck at the bottom of the pile—competing with Fiverr pricing for strategic work that should’ve commanded five figures.

I had built my career on delivering value. But I had no structure, no leverage, and no peace of mind.

And that’s when I knew: I had to find a new way to work.

Your ex-corporate founder story is the most powerful marketing asset you have. It's what will help you break through the noise, connect with consumers, attract investors, and maximize your limited marketing budget.

Before you spend thousands on ads or pitch VCs, invest in developing your founder brand. It's the foundation that will support everything else you build.

Ready to leverage your corporate experience while developing your authentic CPG founder brand? Book a RhiVive Brand Check™ and let's discuss how to position your founder story for maximum impact.

If you’re tired of feeling invisible in your business, or you’re stuck in corporate thinking and ready to step into real clarity and value-based growth…

Reflecting on a year of growth, building friendships, and creating a thriving business, this blog explores the power of securing the hold—laying the foundation of trust, relationships, and resilience to climb higher and face challenges with confidence.

I'm particularly good at telling people what to do when it comes to marketing.

Starting my own agency wasn't a novel idea; I’ve worked at several startups and previously attempted this with a business partner (that is a big FAIL, which I will talk about later). I knew it would be challenging and that I would have to navigate many unknowns.

What I didn't anticipate was how my journey would unfold. I've had to embrace an uncertain path and trust the process, something I never thought I could do.

You’re not just selling services—you’re selling you. And in today’s economy, if you don’t have a personal brand, you’re invisible. The right personal brand turns your experience into demand, positions you as the go-to, and helps clients choose you before you ever pitch. This isn’t vanity—it’s visibility that converts.

Virtual connection calls aren’t a backup plan. They’re the power move.

Forget stale networking events and awkward coffee chats—these calls are efficient, intentional, and built to spark real momentum. This isn’t about small talk. It’s about high-value conversations that grow your visibility, deepen your relationships, and open doors you didn’t know existed.

If you’re ready to stop hiding behind LinkedIn likes and actually connect, this is your next move.

I truly believe that anything is possible and there's no mess too big. As long as we have a strategy, we can tackle anything and achieve success. I can see the possibilities right in front of you. Not only can I read the label on your jar, but I can also design it, market it, and sell it!

I'm a recovering "People-pleaser". I learned to be a people-pleaser growing up and I've worked very hard to un-learn this behavior, especially since becoming a Mom. So, here is how I've learned to be a boundary-holder and how to use the words, "I need help".

Learning through failing makes me a better business Woman.

A little story behind how I've been finding my confidence again. The Dunning-Kruger Effect: a cognitive bias where low ability leads to overestimation and high competence leads to underestimation. #DunningKrugerEffect #selfawareness #advertisingandmarketing #advertisingagency #entrepreneurlife #entrepreneurmindset

What do you think it means to be "Authentic"? I believe there is confusion between the phrase "being yourself" and "being authentic".

#agency #authentic #beingyourself

Streaming has changed the game, yet basics like "The Marketing Brief" have stayed the same. What are your thoughts? 📢 Exciting news! 📢 I'm also thrilled to announce the release of my latest eBook 📚: "Easy Guide to Writing a Marketing Brief"! 🚀🎉 Link in Article. #MarketingBrief #MarketingGuide #AdvertisingTips #digitalmarketing #MarketingStrategy #eBook #MarketingBrief #MarketingGuide #marketingtips

It all begins with an idea.In an instant - everything changed. For me, that instant was when I found out I was pregnant in February of 2020. Having my Son during the #pandemic was the hardest and the most incredible thing I’ve ever done. Now, I'm taking on a new Challenge... #agencylife #marketing #digitalamarketing #advertisingagency #advertising

Have you ever left a meeting thinking to yourself, “Everything I said was ignored, but when Mike said it, it was a great idea”? I am uncovering how little research there is on how to actually overcome this. #communication #advertising #leadership #linguistics #management #entrepreneur

Follow along on my journey as I build my Personal Brand and help others do the same.