What companies are actually looking for right now.
If you’ve ever felt stuck trying to “pitch yourself” or unsure what to say when someone wants to help—trust me, the clarity comes when you finally understand your value at the next level…
I had lunch with a close friend the other day—she’s a C-suite exec at a major holding company.
She looked at me and asked, “How can I help you?”
Now, a year ago, that question used to throw me.
Because after two decades in corporate, I was used to knowing exactly what I needed. I asked all the questions (sometimes too many), because I’d been doing the job long enough to know the gaps, the pain points, and the politics.
But when I left that world and stepped into entrepreneurship, I lost that certainty.
I didn’t know what I didn’t know.
And when someone asked how they could support me—I’d freeze.
Not because I didn’t appreciate it.
But because I honestly didn’t know what to say.
That’s the disorienting part no one talks about when you go from corporate leader to business owner. You go from expert to explorer.
But here’s where everything changed: I hired a coach and I did the HARD work.
And for the first time, I started seeing my business not as a hustle or a brand or a dream—but as a system. Something that could be mapped, measured, and asked for.
So this time, when my friend asked, “How can I help?”
I knew exactly what to say…
“Tell me how you’re hiring right now—and help me understand how I can better position my clients to be the solution.”
That question never would’ve come out of my mouth a year ago.
But now? It’s the question that’s opening doors.
Because what we discovered in that conversation was gold:
✅ Corporations aren’t short on need.
✅ They’re short on clearly positioned experts who know how to solve specific problems.
What I’m helping my clients build? Corporate teams are actively looking for it—they just don’t have the language to find it.
So the real shift?
It’s not just about building the thing.
It’s learning how to talk about it in a way that gets a yes.
That’s why I'm helping you build yourself as a Strategic Growth Partner.
It’s not just a rebrand. It’s a complete repositioning.
This is what I’ll be breaking down over the next 5 weeks:
✅ What a Strategic Growth Brief™ actually looks like (and why execs want it)
✅ How to structure your services into a Growth Activation Sprint™ (4–6 weeks, fixed-cost, focused execution)
✅ Why growth is the language that gets budget right now—and how to speak it
✅ How to shift from being "supporting talent" to "trusted operator"—without adding complexity or chasing retainers
I'll be hosting a live workshop where I’ll answer questions and walk through this full framework.
🎯 I’ll be offering 3 discounted Vitality Plan™ sessions ($650) for live attendees only.
(These are normally $800 and credited toward your full package if you move forward.)
This isn’t theory. This is what’s working right now in real corporate environments—based on actual conversations, actual sprints, and actual results.
If you're done freelancing and ready to lead again—this is for you.
More next week.
—Rhiannon
